Bear North Digital

Client Mockups

Live, comp-grade website mockups for prospects and clients. Internal preview gallery.

Client & Prospect Mockups
Northland Air HVAC · Duluth & the Twin Ports, MN
Existing BND client (northlandairco.com): dormar retro-badge / "home service hero" pattern, re-expressed mascot-led in their real navy + pine + air-blue brand (hexes sampled from the logo), with Adobe Adelle + Adelle Sans (heritage slab, Typekit kit jry0wxh) instead of the default condensed sans. The real TJ bear mascot is the signature device throughout: hero centerpiece over a moody Duluth lift-bridge backdrop, plus a "Meet TJ" memorial band (TJ = Thomas Joseph Higgins, co-owner Kris's late brother; the company and the bear are his memorial) and a green-screen-keyed reserve pose. Call-first dual-color CTA (green CALL + blue Schedule), small-H1/big-H2 "TJ's got your home. We've got the North." Honest trust only: veteran-owned (co-owner CJ Lawyer, Army vet), licensed MN & WI, 24/7 line, flat-rate $139 diagnostic, 1-yr labor warranty, TJ's Salute $69 vet diagnostic, financing + 6-city coverage. Real Google reviews are a LINK-OUT with no fabricated count (overlapping GBP listings; pull the live rating before any pitch). Full chrome: 6 real-photo service cards, stat band, 4-step process, real install proof, offers, request form, world-class footer, premium mobile flyout drawer + sticky call/request bar, zero h-scroll. Homepage. 10 wins / 3 ties / 2 uncontested / 0 losses vs Dormar. scorecard
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Air Doctorx Heating & Air Conditioning HVAC · Hartly, DE / Delmarva
Existing BND client (airdoctorx.com) — anderson champion architecture + Drain Works mascot energy, brand-locked to their LIVE site (rev 2 per Josh: never take a branded site unbranded): blue #1E7DC1 / sky #5FB5F3 / indigo #00005B / yellow #F8C10A from their own CSS, Baloo 2 + Barlow (their fonts), and their own assets throughout: both Dr. Chill poses, yellow EKG line svg, indigo squiggle pattern, clouds, Delaware skyline, financing family photo. Small-H1/big-H2 "The Doctor Is In." hero in a brand-blue sky world with Dr. Chill starring, yellow Schedule + indigo Call/Text pills, 300+ review line. All-real trust: veteran owned, since 1989 (Mark Sabean, USAF Dover AFB, family story), Diamond Elite Mitsubishi + Trane Comfort Specialist, DE License #36081, verbatim named Google reviews, their own "Prescription for Comfort" process, Synchrony/Wells Fargo/Energize Delaware financing band, DE+MD city pills. Full mobile chrome: flyout drawer w/ accordions + conversion footer, sticky 2-way CTA bar, scroll-snap services strip. Homepage. 6 wins / 2 ties / 0 losses vs comps, measured not eyeballed. scorecard
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Advantage Design + Remodel Remodeling · New Berlin / SE Wisconsin
Existing BND client (Elementor/Poppins site + a below-average Figma rebrand) — genx storytelling-hero + in-hero consultation form pattern, implemented in the client's own ADR rebrand identity kept intact per Josh: strict kit palette navy #182643 + gray #b1b1b1 + off-white #f4f4ef (no gold; not in the guidelines), official lockup + ADR square icon + Montserrat, sharp architectural corners (no pills). Hero is their real navy-and-brass Bullis bath under a graduated navy scrim, "LOVE WHERE YOU LIVE." small-H1/big-H2 stack, 4 evidence-backed check bullets, navy Free-Design-Consultation + 3D-rendering banner over the quote form (evergreen offer, no fabricated sale date). All-real assets: 60+ scraped project photos, real badge strip (Cambria Premier Dealer / Big50 / NARI winner / NARI-certified staff), the owners' family photo behind the brothers-in-law story, Cambria showroom split, verbatim named Google/Houzz quotes + video-testimonial cards, 6 real FAQs w/ schema (Top-7-Mistakes lead magnet dropped in v2 per client direction). 8 pages: home + 5 service pages (kitchens/bathrooms/basements/additions/countertops, real site copy, per-page Service+FAQ schema) + About (brothers-in-law story) + Oak Creek case study (Vision Construction radical-transparency pattern: project-at-a-glance financials [sample figures flagged], challenges/solutions, 6-phase timeline, materials tables). Honest trust: 4.8 Google/Houzz from their own site header, flagged for build-day verification. v2 applies the official "ADR New Logo v5" kit (primary lockup header/footer, ADR square icon mobile, real favicon, kit-navy headings, gold accent stripped per Josh); v1 (petrol headings + gold accent) kept for reference. scorecard
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Stony Creek Home Solutions Property Maintenance · Lapel / Central Indiana
Same Lapel client, pivoted from fencing to property maintenance — full reskin of the genx storytelling-hero pattern in a new retro home-badge brand (navy #2b2f48 + red-orange #ec4630, nano-banana-regenerated circular badge with a house motif, Zilla Slab + Hanken Grotesk + Yellowtail). Blended pressure-washing hero under "Weekends are for relaxing. Leave the house to us.", dual Free Estimate + Call CTAs. 7 services (pressure washing, house/soft wash, gutters, deck & concrete sealing, repairs, mowing + window washing), before/after gallery, "one crew vs. the weekend guy" compare table, recurring-care-plan band, rooftop divider. Honest trust carried from the same Google profile: 4.7★/46 reviews + since 2016 (fence-specific stats dropped); review quotes flagged to swap for real verbatim ones; BBB "A+ Rated" not "Accredited." Homepage. 11 generated property-maintenance photos.
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Stony Creek Fence Co Fencing · Lapel / Central Indiana
Existing BND fencing client on a weak Astra/Elementor build (SVG placeholders, wintry/casual photos) — genx storytelling-hero + in-hero quote form pattern, re-expressed in their real retro circular badge brand: navy #2b2f48 + red-orange #ec4630 sampled from the logo, heritage goldenrod accent, Zilla Slab + Hanken Grotesk + Yellowtail script. Their real badge as the signature device (header plate, floating over the crew photo, inverted-white in the mobile drawer). Blended photo hero with graduated scrim over a nano-banana warm summer backyard (cedar fence + golden retriever) under "The backyard you keep picturing? Let's go build it.", dual equal-weight Free Instant Quote + Call CTAs (their own CTA language). Real proof: 4.7★/46 Google, 20,000+ ft installed, 500+ customers, BBB A+, AFA, since 2016. Founder John Baute's grandpa-on-the-farm story + real founder-and-truck photo. 6-material self-select grid (cedar/vinyl/aluminum/chain link/pool/picket) with generated photography, repair + stain/seal + commercial row, low-bid-guy compare table, dedicated financing band, 6 fence-specific FAQs w/ FAQPage schema, 12-city Central Indiana coverage. Homepage. Honest trust only: named review quotes flagged to swap in real verbatim Google reviews; BBB "A+ Rated" not "Accredited" (they aren't). scorecard
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WaterWise Plumbing Plumbing · Metro Atlanta / NW Georgia
Residential plumbing prospect (live site: generic WP template with a leftover Flolutions kit, AI stock art, a facebook.com/millfab313 link, and a duplicate old site still live on the www subdomain) — anderson champion pattern + Drain Works mascot graft, in their real brand: cobalt sampled from the logo, their blue owl mascot as the signature device (header, hero van, stat-band + final-CTA watermarks), Fraunces + Nunito Sans to match the script wordmark. Nano-banana composited owl-wrap van hero over "The Wise Choice for Local Plumbing." (their own tagline), dual amber/white CTAs, 60-review Google line, Two-Generations founders section w/ Darren + Corey's real portraits, 6 real job photos in the proof strip, verbatim named Google reviews, 19-city coverage. 4 pages: home + Water Heaters + Drain & Sewer service pages + Marietta, GA city page (local copy w/ poly-pipe/PRV/clay-lateral FAQs, per-page FAQPage + Breadcrumb schema). Honest trust only: no license number claimed (they don't publish one), van composite + Trustindex-sourced review count flagged for verification. scorecard
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Caster Central E-commerce · Shopify · Casters
10x redesign comp for the Shopify caster catalog (5,430 SKUs, 552 QuickShip). Design-system rebuild in their real maroon (#933744) + Roboto Condensed: value-led dark hero with the guided caster finder promoted in as a floating card (live match count that scales to the real 552-SKU catalog, dual expert/beginner modes), quantified-but-honest trust bar (Since 1866 / ISO 9001:2015 / 2PM ET cutoff / Net-30, no fake review counts), QuickShip spotlight featuring the real Albion Empire 370 Series (3,000 lb), duty-tier bands, real best-seller product cards pulled from the live catalog with images + specs + part numbers, a dark "Why Caster Central" gravitas band, working load-capacity calculator, promoted education hub, and the mandated 3-brand family footer banner. Homepage (PDP, collection, finder, quote pages next). Real product data via the Shopify read API. Honest trust only: review UI labeled target-state pending the review-generation program.
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Joe Kimmes Construction Excavation · Superior, WI
Excavation/dirt-work prospect with NO existing website (Facebook page only) — allseasons proof-of-work carousel hero, heritage-workwear in their real truck-door brand (black/gold, rebuilt oval excavator badge as SVG, Ultra + Barlow): "No Job Too Big or Small." (their own line) over a 6-tile carousel of real job photos with named captions, call-first CTA, floating Request-a-Free-Estimate card, 6 real-photo service cards, materials + DOT trucking split (real USDOT/MC), fleet band, named-jobs proof (DLS Landfill, Como Oil HQ), heritage sign-shop detailing (offset-plate buttons, polaroid carousel, riveted spec cards, THE IRON watermark). home + 6 service pages + Materials hub with separate Black Dirt + Sand & Gravel pages + Trucking + Our Work + Contact + RFQ + thank-you. 15 pages, per-page FAQPage schema, real forms → thank-you page. Honest trust only: no reviews exist (1 FB review, no GBP — GBP setup = pitch ammo), no tenure claim until verified. scorecard
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Del Zotto Products of Texas Precast Products Mfg · Gladewater + Sealy, TX
B2B industrial prospect, the TEXAS PRODUCTS side of the Del Zotto family (delzottoprecastconcrete.com; sibling comp: del-zotto-precast-forms). Their live site is a 2019 Avada build whose nav CONTRACTOR CATALOG link 404s and 5 of 25 products show WooCommerce placeholders — anchor cert-row pattern + burkhardt product quick-nav, retro-Americana-first in their real badge brand (brick red/gold/ink, recreated SVG badge, Ultra slab + Saira Stencil yard-marking type + rubber-stamp devices, concrete grain, hard screen-print shadows): real flags-over-the-yard hero, "Cast right. Cured right. On your site when we said.", Request-a-Quote + call single-line CTA, ACPA/NPCA seal row, 6-category quick-nav card, spec-bullet product cards, verbatim named contractor testimonials, two-plant Texas coverage map. 3 pages: home + filterable 25-line Contractor Catalog (fixes their 404 head-on) + Gladewater plant page. Honest trust only: no review counts (they have 2), certs + tenure + named quotes instead. scorecard
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Lakehead Constructors Industrial GC · Superior, WI
B2B heavy-industrial prospect (110th anniversary 2026; live site is a Faster Solutions build with no headline, CTA, or phone at the fold) — anchor cert-row pattern + premium industrial editorial, in their real black/orange/gold (Bitter slab + Archivo): real pipe-fab welder hero, "Heavy work, done right the first time. Since 1916.", single-line Discuss-Your-Project + call CTA, ISO/ASME/NBIC/Zero-Injury badge row, blue-chip owner marquee (US Steel, Cliffs, BNSF, Enbridge), safety band, heritage timeline. 3 pages: home + market-filtered Our Work (12 real projects) + Leadership (8 real headshots, direct lines). Honest trust only: no review-count UI, every number sourced from their own site. scorecard
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Del Zotto Products Precast Forms Mfg · Wrenshall, MN + TX
B2B industrial prospect (their forms site is a dated 2014 Faster Solutions build; empty Company page, 150px product thumbs) — thelen retro-badge + dual-action CTA re-expressed in their real badge brand (red/gold/black, Alfa Slab One + Hanken Grotesk): "Forms built by people who pour every day." hero on a nano-banana plant scene, Request-a-Catalog + call dual CTA, 7-category quick-nav, we-pour-what-we-sell comparison table, live plant-cam trust card, catalog lead form, 3 plant cards. 3 pages: home + Company (their live one is empty) + Precast Forms category w/ their real full-res product photos. Honest trust only: no reviews exist, certs scoped to TX plants. scorecard
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Tanglewood Greens Golf · Menomonie, WI
Website upsell comp for our Google Ads client (current site: base Elementor Hello) — newworks destination hero + burkhardt facet quick-nav, re-expressed in the real TWG brand (Noah Head, greens/cream/sage, script logo): golden-hour Toptracer hero, "Where Menomonie plays.", Book-a-Tee-Time → Tee Snap everywhere, 4-facet photo cards (Course / Toptracer / Wood & Vine / Events), $53/$69/Two-Fer $46 rate grid, revitalization story w/ ribbon-cutting, live-verified 4.5★/184 + named Google reviews, I-94 drive-time cards. All real photography from their own site. Plus a conversion-stripped Two-Fer Monday landing page (no-nav header, offer card w/ $92/$154 anchor, NAP-only footer) for the paused promo ad group. scorecard
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Crawl Space Doctors Crawl Space · Athens/NE Georgia
Next-gen redesign comp of our own live build — Anderson champion pattern, mascot-forward: nano-banana tech-at-the-crawl-door hero with a branded Free Inspections yard sign (deployable, unlike a wrap), Poppins + Barlow Condensed + Archivo brand-kit stack, interactive symptom checker (tap symptoms, live diagnosis bar), cursor-as-headlamp reveal over a real inspection photo, EKG pulse motif, Doctor's Note guarantee card w/ stamp-in, lead form. 11-page site: home + 5 service pages + 4 city pages (Athens/Gainesville/Augusta/Madison) + About, fully cross-linked, honest trust only (no review counts until GBP verifies). scorecard
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Hack's Plumbing & Drain Plumbing · San Diego County, CA
v2 evolution comp of our own Compass client's Bricks site, NOT a rebuild pitch — stays in the live design language (Georama + Poppins, their team-photo hero, red/navy chevron pills, wave divider) and grafts in the justified upgrades: verified trust line (4.9★ / BBB A+ / CSLB #1103201) under the CTAs, license in the chrome, working stats, real FAQ copy, named Google review cards. Doubles as the punch list for fixing the live build in place. scorecard
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Advantage Air HVAC + Plumbing · Superior, WI / Duluth, MN
v2 redesign of our own build — Anderson pattern + Drain Works mascot graft: nano-banana composited mascot-wrap van hero ("Comfort that holds up when it's 20 below"), Roboto Slab + Hanken, sampled AA flame/snowflake palette, real Navien install + copper gallery, Joe Ligman owner note, Comfort Club mascot band, GreenSky/Optimus. Honest trust only (GBP counts pending). scorecard
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Breeze Heat & Air HVAC · Northwest Arkansas
Competitive rebuild vs their Duda template that buries the trust signals — Anderson pattern (blended tech-at-door hero + dual-color CTA pills + inline Google 5.0) in their real warm/cool flame palette, Bricolage Grotesque display, real branded-truck + job photos, 8 verbatim Google reviews, 15 NWA towns. scorecard
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Momentum Construction · Concept B Remodeling · Ann Arbor, MI
Image-forward second direction, world-class pass: editorial cover ("The work speaks." at 164px Fraunces, staggered line reveal, scroll-scaling media), hover-list services with floating preview, sticky scroll-storytelling project chapters (Eisenbeiser Dr, N. Ashley St), curated offset cinema grid w/ parallax, oversized stat numerals, mascot leaning over the form.
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Momentum Construction · Concept A Remodeling · Ann Arbor, MI
Competitive rebuild vs their Enfold-era WP site, v3 premium-editorial: magazine-cover cream hero (Fraunces + script "always moving forward"), kinetic marquee, momentum line through the process, hi-res mascot suite, verified 4.8★/54 GuildQuality + Guildmaster, + Ann Arbor city page. scorecard
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Big Birge Plumbing Plumbing · Elkhorn/Omaha, NE
Competitive rebuild vs the incumbent agency's Elementor build — Smock pattern (card-in-photo hero, review count in card) in their retro pin-up-wrap palette, named crew roster, 4.9★/320+. scorecard
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Plumbing Today HVAC Plumbing + HVAC · Omaha, NE
Competitive rebuild vs a Hibu template with live placeholder graphics — Burkhardt pattern (diagonal-split van hero + icon quick-nav), real crew photo + GBP quotes, 4.8★/374. scorecard
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In-Law Plumbing & Drain Plumbing · Omaha, NE
Competitive rebuild vs their form-less Morgansites build — Anchor pattern (dual-path CTA + badge trust row), real owners photo, 4.9★/470, family-story brand. scorecard
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Tioga Plumbing & Electric Plumbing + Electrical · Hurst, TX
Competitive rebuild for the family-owned DFW shop (since 1953): Anderson pattern with their real gator-wrap van, rebrand slab logo, 30-person team photo, $25K Good Contractors guarantee, 4.7★/700+. scorecard
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Anderson Roofing Roofing · Elkhorn/Omaha, NE
Competitive rebuild vs their slow Elementor/GoDaddy site: Thelen pattern in their real red/blue, owners photo hero, 4.9★/90+, Omaha + Council Bluffs city pages. scorecard
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Viper Drain Cleaning & Plumbing Plumbing · Council Bluffs, IA
Competitive rebuild vs a Hibu template — Anderson pattern, real mascot logo + job photos, 4.7★/337, CB + Omaha city pages. scorecard
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AX Plumbing Plumbing · Papillion, NE
Competitive rebuild vs a Hibu/Duda template — Anderson pattern, real logo + job photos, 4.8★/549. scorecard
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River City Heating, Cooling & Plumbing HVAC · Omaha, NE
Competitive rebuild — Burkhardt pattern, real brand + photography
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Superior Glass Inc. Glass · Superior, WI
Full multi-page comp — windows, doors, shower glass, service-area pages
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WaterWise Plumbing Plumbing · Cartersville, GA
Prospect mockup — Northwest Georgia plumbing services
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Reference Builds the bar
Ironwood Heating & Air HVAC · Twin Ports
Vision-tournament reference build (Anderson pattern) — 7 wins / 5 ties / 0 losses
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Straightline Roofing & Exteriors Roofing · Chippewa Valley
Second reference build — roofing vertical, validates the process replicates
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