Everything Electrical Since 1912 · Serving Wisconsin, Minnesota & the Great Lakes Area
1102 N 3rd Street, Superior, WI Pay Your Invoice Online
Benson Electric Company logo Benson Electric CompanyEverything Electrical Call for a Service Appointment (715) 394-5547 Request Service
Superior, Wisconsin · Est. 1912

Electrical Contractors in Superior, WI & Duluth, MN

Keeping the Northland's Lights On Since 1912.

From a flickering outlet at home to a full plant shutdown, Benson Electric's union-trained crews handle everything electrical: residential, commercial, solar, marine, and motors.

Call (715) 394-5547 Request Service
  • NECA Member
  • IBEW Locals 242 & 294
  • 16 Service Vans on the Road
Northland home glowing with warm light at dusk
BEC triangle badge
NABCEP Associate Photovoltaic UL Certified PV Installer SPAN Certified Installer Generac Authorized Dealer NECA Member IBEW Locals 242 and 294 Superior Chamber of Commerce Member
Benson Electric team installing solar panels The Benson Electric building at 1102 N 3rd Street, Superior
114 Years of Everything Electrical
Everything Electrical Since 1912

A Century of Craft. A Crew That Still Shows Up.

Benson Electric started in 1912 building marine equipment for the Great Lakes fleet. A century later, we are one of the premier electrical contractors in the upper Midwest, and the same values still run the shop: teamwork, commitment to quality, and open communication.

Owners, architects, engineers, and general contractors keep calling because we finish jobs of any size well, on time, and with attention to detail.

  • Union-trained electricians, IBEW Locals 242 and 294
  • In-house motor shop and a dedicated marine division
  • One call covers home, business, solar, and shoreline
Explore Our Services
What We Do

Six Service Lines. One Trusted Contractor.

"Everything Electrical" is not a slogan we take lightly. Whatever needs power in the Northland, one of our crews works on it every week.

Benson Electric electrician wiring a residential outlet

Residential

Panel upgrades, remodels, new construction, lighting, and troubleshooting. Designed right for any project, big or small.

Residential Services
Commercial power distribution panels installed by Benson Electric

Commercial & Industrial

Full-service electrical contracting and plant maintenance, from design and planning through construction.

Talk to a Project Manager
Ground-mount solar array installed on a Northern Wisconsin farm

Solar Energy

Certified solar installation for homes and businesses: rooftop, ground-mount, and commercial arrays that hold up to Northland winters.

Plan Your System
Duluth Pier B waterfront, home waters for Benson Electric marine services

Marine Services

Where we started in 1912. Vessel electrical, navigation and electronics, and dockside power for the Great Lakes fleet.

Marine Electrical
Industrial electric motor on the repair bench

Electric Motors & Controls

Authorized motor repair and sales with an in-house shop, plus PLC and control work for industrial and commercial systems.

Motor Shop
Tesla fast-charge stations installed by Benson Electric at Black Bear Casino

Specialty Systems

Standby generators, EV charging, SPAN smart panels, and low voltage: network, fire alarm, cameras, and access control.

Specialty Systems
Why Benson Electric

The Crew the Twin Ports Calls First.

Plenty of contractors can pull wire. Very few have kept the same promise to the same region for more than a century: do the job right, communicate openly, and stand behind the work.

  • Technical expertise paired with exceptional customer service
  • Partnerships with owners, architects, engineers, and GCs
  • A safety and training program that protects every job site
  • Deep bench: 16 vans and crews across every service line
Benson Electric technician on a roof with solar panels overlooking the Duluth Aerial Lift Bridge
1912 Founded on the Great Lakes
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Years in Business
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IBEW Local Unions
Recent Work

Real Projects Around the Northland.

A few jobs our crews have delivered, from farm fields to the waterfront.

Row of Tesla fast-charge stations
EV Charging

Tesla Fast-Charge Stations

Commercial EV charging installation at Black Bear Casino.

Ground-mount solar array on a family farm
Solar

Family Farm Ground-Mount Array

New solar installation powering a historic Northern Wisconsin farm.

Commercial electrical panel installation
Commercial

Commercial Power Distribution

Panel and distribution work for a commercial construction project.

How It Works

From First Call to Finished Job.

1

Call or Request Service

Tell us what needs power. We schedule a service appointment that fits your timeline.

2

Plan and Estimate

We walk the job, design the proper system, and give you a clear custom estimate.

3

Union Crews Do the Work

IBEW-trained electricians complete the job safely, on schedule, and to code.

4

We Stand Behind It

Open communication through closeout, and a shop that has answered the phone since 1912.

The Benson Electric service department outside the Superior headquarters
Leadership

Real People Run This Shop.

That is the service department on the steps of our Superior headquarters. When you call Benson Electric, you reach a team with names, not a call center.

  • Bill SlattengrenPresident
  • Nathan SapikVice President
  • Dave HorvathVP, Marine, Motor & Manufacturing
  • Tony SchmaltzSolar Manager
  • Brian KregnessPM, Industrial & Service
  • Paul ScinoccaPM, Low Voltage Systems

Plus the project managers, electricians, motor shop, marine crew, and office team behind them.

Every Job Starts With a Conversation.

Call the shop or request a service appointment online. A real person will get you on the schedule.

Call (715) 394-5547 Request Service
Questions

Answers Before You Call.

We are based at 1102 N 3rd Street in Superior, Wisconsin and serve the Twin Ports, Northern Wisconsin, Northern Minnesota, and the surrounding Great Lakes area.

Yes. With 16 service vans on the road, no job is too big or too small: a single outlet, a panel upgrade, or a whole-home rewire.

Yes. Benson Electric is a proud NECA member, and our electricians and motor repairmen are members of IBEW Locals 242 and 294. Union training means consistent, code-right work on every job.

Yes. We are a certified solar installer with NABCEP Associate and UL Certified PV Installer credentials. We design and build rooftop, ground-mount, and commercial systems sized for real Northland weather.

Yes. We are an authorized Generac dealer and a SPAN Certified Installer, and our crews have installed commercial EV charging including Tesla fast-charge stations.

Yes. Our in-house motor shop is an authorized service provider for industrial, commercial, and residential electric motor repair and sales, backed by a dedicated controls team.

Request Service

Tell Us What Needs Power.

Send the details and our office will call you back to schedule a service appointment. Prefer to talk now?

Call the Shop (715) 394-5547
  • A real person schedules your appointment
  • Clear custom estimates before work begins
  • Every service line, one phone number

Request a Service Appointment

Tell us a little about the job. We respond during business hours.

Design mockup: form is for demonstration only.

Service Area

Proudly Serving the Twin Ports & the Northland.

Based in Superior, Wisconsin and serving Northern Wisconsin, Northern Minnesota, and the surrounding Great Lakes area.

  • Superior, WI
  • Duluth, MN
  • Hermantown, MN
  • Proctor, MN
  • Cloquet, MN
  • Esko, MN
  • Two Harbors, MN
  • South Range, WI
  • Solon Springs, WI
  • Iron River, WI
  • Ashland, WI
  • Bayfield, WI
Call Now Request Service